BIS Publishers

Brand the Change, Book

About

  • Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences.
  • The book offers the tools and exercises to build your own brand and offers a rich array of tips from trademarking to digital marketing, and inspires with case studies of successful change making brands.
  • The content is developed based on years of experience in building brands, conversations with dozens of changemakers and understanding what their branding challenges and need for knowledge and skills are and extensive content testing with hundreds of workshop participants. It contains 23 tools and exercises, 14 case studies from change making organisations across the world and 7 guest essays from experts.
  • Author: Anne Miltenburg 

    Materials & Details

    • Paperback, 224 pages, 25 x 21 cm 

     

    Delivery & Conditions

    • Prices include Swiss VAT. Shipping price calculated at checkout.
    • Quick delivery normally within 5 workdays

     

    Brand & Designer

    BIS Publishers is consistently looking for new thoughts, methods and technique that stimulate creativity in its broadest scope. Founded in 1985, the Amsterdam-based publishing house creates outstanding books for students, professionals, change makers and creative minds.

    BIS cover fields across the creative arts and -business, such as creative thinking, design thinking, architecture and advertising. Its line of gifts and games reflects BIS' taste for and well-designed and smart items.




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