BIS Publishers

How To Research Trends, Book

About

  • This book shows you how to use trend research to explore the future. You’ll learn to scan the environment for signs of change, analyse trend spots and apply insights to kickstart innovation.
  • Understanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change. This book gives you a candid and unbiased overview of the trend research process. lt brings a structured, research-based approach to the table instead of a crystal ball.
  • Practical, hands-on and offers multiple perspectives on researching trends for professionals and trend students around the globe. lt shows you that researching trends is a skill that combines the intuitive and the analytical.
  • This book is written for everyone interested in human-centred innovation and for everyone interested in learning more about trend research. Trend research includes so much more than just hypes, styles and the latest gadgets. It studies change and provides an analysis of emerging shifts in people’s needs and wants. These trend insights are essential during any innovation process as a foundation to create future proof concepts that improve people’s quality of life.
  • Based on a 3 step method, you will learn in a hands-on way to scan your environment for signs of change, analyse your trend spots and apply your trend insights to kick start innovation. This book synthesises existing theories, concepts and ideas on trend research. The interviews with experts and students will guide you on your trend journey. This will help you to innovate and create change in the short and long term and execute your own trend research.
  • Author: Els Dragt 

 

    Materials & Details

    • Paperback 
    • 200 pages 
    • 23 x 19 cm 

     

    Delivery & Conditions

    • Prices include Swiss VAT. Shipping price calculated at checkout.
    • Quick delivery normally within 5 workdays

     

    Brand & Designer

    BIS Publishers is consistently looking for new thoughts, methods and technique that stimulate creativity in its broadest scope. Founded in 1985, the Amsterdam-based publishing house creates outstanding books for students, professionals, change makers and creative minds.

    BIS cover fields across the creative arts and -business, such as creative thinking, design thinking, architecture and advertising. Its line of gifts and games reflects BIS' taste for and well-designed and smart items.




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