Waldraud is a concept store with the digital space waldraud.com.

Established in Zurich in 2011, Waldraud offers a curated mix of eclectic products, combining unique and unseen home accessories with handpicked fashion items. Waldraud loves objects that have a fresh aesthetic and a playful, quirky touch.

Originally from Sweden, Ann Isler, the owner of Waldraud, has been working for over 10 years in the fashion and lifestyle segment within retail and distribution and co-founded Waldraud together with her husband and a friend in 2011. In 2019 Ann assumed sole ownership of Waldraud.