Dear all, when we closed our physical store in Zurich, we learnt from our customers that they didn’t only pay a visit to our store to buy products. They came to Waldraud for inspiration and to take a break from their everyday life – like a hideaway from the real world. So in these challenging times, we have some great news for you: we are reopening our webshop.
We want it to be a place for inspiration and joy and also offer our support to our community of brands. Browse through our new arrivals and maybe get some of them delivered to your castle. We will continuously expand our selection with sustainable (and working-from-home-ready) wow factor.
Take care, wash your hands and stay healthy,
Photo: Jessica Rankell
Our time with you at Waldraud in Zurich has been an unforgettable journey with many bright memories.
We would like to say thank you to all of you kind people who came by the store to say hi until the very end. We were overwhelmed with your kind words and we even received some sweet handwritten letters.
Your words and stories made us realise that we really made an impact in district 5 and in Zurich and that we didn’t just run a store. Waldraud was literally a place where people could have a good laugh, collect inspiration and recharge their batteries. It even served as a platform where designers found new collaboration partners. That’s how Marcus Kraft x Zäringer Weingut and Natalie Born x ZigZagZurich met and developed amazing creations together.
As we were looking back on all the good times, we serendipitously got the opportunity to stay on a little longer in district 5, and decided to jump on it!
Opening Times Waldraud Temporary:
Thursday, 16 - 19 o’clock
Friday, 12 - 19 o’clock
Saturday, 11 - 17 o’clock
As some of you already know, Waldraud will change. We are moving to Sweden and Waldraud to the digital space. Our physical store in Zurich is open until December 31, 2018. Thus, we hope to see many of you before our big move and we'd like to invite you for a Zähringer Glühwein this Saturday!
If you can't make it on Saturday, please join us at our Goodbye Party on Saturday, December, 15. 2018.
Ann & Lorenz
It's about time we break our big news. We, Ann and Lorenz, the founders of Waldraud, are moving with the whole family to Sweden and Waldraud into the digital space for now.
We thus invite you to continue enjoying the physical space of Waldraud at Josefstrasse 142 in Zurich, before it is time to close the doors on December 31, 2018. As always, we'll have a wide range of inspiring products for you and yours this Christmas. Throughout the festive season we will drop some special offers in store and via newsletter.
We'd like to thank all of you - employees, customers, brands, collaborating partners and the press for an unforgettable time throughout our 7 years at the shop in Zurich.
Ann & Lorenz
During Paris Fashion Week in March, we had the opportunity to visit BigStuffed at their studio space in Paris. The studio is situated in a beautifully quiet courtyard in the central part of Paris.
Dana welcomes me and excuses the creative chaos in the studio which I don’t mind - it is charming to see a space in action and the creative development of the creatures. Dana Muskat is the designer and owner of BigStuffed.
When did you produce the first BigStuffed creature and for whom?
Dana - I produced the first creature many years ago for a friend in Israel that just had a baby, and I didn’t have the possibility to visit her so I decided to make her an octopus, as they are apparently the best mum’s in the world. I continued making more of them as my friends fell in love with them too and so it all started.
What is your backround?
Dana – I studied fashion design. But as a fashion designer I got bored, and the fashion market is too crowded with brands, it feels like there is no space for more. With BigStuffed I get to work on a 3-Dimensional level too which gives me a lot more satisfaction, and I feel that there is definitely space out there for my creatures.
How does your creation and production process look like?
Dana - It all starts with collecting cross board inspiration from different materials, colours, animal types, objects and interiors. The sketchbook with simple drawings simplifies the animals to a certain extent. Afterwards I work with the patterns and the first mook-ups/prototypes, that will be sent to my factories in order to further work on the creature shape, material and filling. Depending on the shape of the animal, it can take several rounds until the final shape is created and put into production.
Which part is the hardest?
It is a different thing to design a fashion piece on a mannequin where you know most of the body shape in comparison to design the shape of different creatures. Still, the hardest part concerns the sourcing for materials.
Each creature’s personality and eyes are very impressive. Do you visit the animals you create in order to get the right emotional touch?
No, I find aquariums sad, studying pictures and watching movies is enough inspiration for me.
Are you working on new designs and further product launches for this year?
Yes, I am launching several new colours of the Beluga, Minis and Manatees. I am also finally beginning to design a new collection, but here I am only in the starting phase.
For Kreislauf 345, we host an exhibition of Swiss illustrator and designer Natalie Born. Nathalie will show her playful work - exploration of humorous characters, whimsical animals and graphic botanicals - in large-scale posters and wooden figures. Join us and Nathalie for a drink.
We just received some brand new Susan Bijl items. They are part of the "1975" collection, in which Susan Bijl celebrates her year of birth:
"...It celebrates how her parents lived in a typical new Vinex district, with a Volvo car as their transport of choice. How interiors made of oak were everywhere, and orange was dominant in design. How John Cleese lightened up the lives with Monthy Python and Fawlty Towers, while Jaws gave thrills and chills in the cinemas. How Frank Zappa bloomed with his twisted music and Pink Floyd released their classic ‘Wish You Were Here’." (Susan Bijl)
This collection also contains the new foldable backpack medium and the new keychain. The backpack fits both kids and adults and carries up to 20 kg.
Back Pack M from Susan Bijl's 1975 Collection
Keychain from Susan Bijl's 1975 Collection
Shopping Bag L from Susan Bijl's 1975 Collection
NZZ Bellvue // Im Badezimmer von Lena Dunham // Nicole Bachmann, Anna Kaminsky, Malena Ruder // April 2018
Seit 2012 die TV Serie *Girls" von und mit Lena Dunham anlief, polarisiert die unverblümte Art der amerkanischen Autorin. Momentan is sie mitverantwortlich für den feministischen Newsletter "Lenny". Wir stellen uns ihr Bad divers bestückt und frei von Berührungsängsten gegenüber Trash vor.
So gutgelaunt undunschuldig, wie einen das Süssigkeitenmonster auf der Verpackung dieser Fruchtgummis anstrahlt, schmilzt selbst der eisernste Wille. Auch wenn die süchtig machenden Dinger der Bikinifigur nicht nur zuträglich sind, bleibt nach demVerzehr das gute Gewissen hinsichtlich der Produktethik: Die in unterschiedlichen Geschmacksrichtungen erhältlichen Gummi-Monster sind nämlich vegan und bio.
Check out our three Gift Guides for Kids, Men & Women. Enjoy!
Gift Guide Kids - Click on the image above to view the entire gift guide for kids.
Gift Guide Men - Click on the image above to view the entire gift guide for men.
Gift Guide Women - Click on the image above to view the entire gift guide for women.