Established in Zurich in 2011, Waldraud prides itself on its eclectic and personal approach to curating pieces, combining unique and unseen home accessories with handpicked fashion items. Waldraud loves objects that have a fresh aesthetic and a playful, quirky touch.
In 2020 Waldraud will be introducing even more sustainable wow factor alongside innovative shopping experiences, combining online with physical pop-up spaces as well as creative collaborations and consultancy assignments.
Originally from Sweden, Ann Isler worked for several years in the fashion and lifestyle segment within retail and distribution before co-founding Waldraud together with her husband and a friend. In 2019 Ann assumed sole ownership of Waldraud.