Zurich's industriequartier is a hotbed of new creativity. previously an industrial zone, it has seen a transformation into a residential hub for affluent hipsters. and it's exactly here that waldraud opened up shop last weekend. launched by international design-focused trio lorenz isler, ann isler and daniel fay, the store offers a playful approach to selective furnishings and fashion items that are unique to zurich. catering to shoppers of the savvy kind, the shop's merchandise is highly creative, stylish and is produced locally in small series locally and in a sustainable way. waldraud's quirky brand list currently includes white mountaineering, kraud, hiromi tsuyoshi, waiting for the sun and martine viergever. location: josefstrasse 142 [industriequartier].