Hurry up to discover PopUp in Malmö at BeyondUs
Did you have the time to visit our PopUp in Malmö yet at the urban market space BeyondUs?
Photos: Elise Hedman
Sale on Kloke + Manuela Collage Art
We offer you up to 45 % off current collections by Kloke and Manuela Collage Art. Two of our favourite collections. Enjoy!
Sale on Kloke
Sale on Manuela Collage Art
Photo - Rankellfoto
Sneak Peek - New Brand: KLOKE
The Australian contemporary brand Kloke provides you with classic, yet innovative designs! While taking their inspiration from Japaneese fabrics, they also pay high attention to both detail and function, where ease to wear is key. Stay tuned for Kloke, coming soon to waldraud.com.
Sunny Printed Sweater, Seafoam & Yellow
New Brand at Waldraud - ChristinaLucia
CristinaLucia is a Polymer Clay Jeweller founded in 2020. A contemporary and refined style with a playful touch, inspired by the seasons and surroundings in Sweden whilst touching on the influence from the designer's Mediterranean background. Every piece is handmade in Sweden. Welcome to Waldraud!
Toro Earrings - Lavender
A Selection of Our Favourite Basics
Do basics have to be dull and boring? Our answer is no. However, as we are moving towards a more sustainable wardrobe we find it crucial to invest in pieces that are multifunctional. Pieces that you can wear in different weather conditions, that are not depending on trends but rather pieces you can wear for a long time. And don't forget to add a pinch of colour now and then.
THE OVERCOAT IS MADE AT TEKOSOM IN POLAND, FOLLOWING THE HIGHEST OUTERWEAR PRODUCTION STANDARDS AND DURABILITY TESTS.
FEATURES & FUNCTIONS: WATER, WINDPROOF & BREATHABLE / AN ALL-SEASON PROTECTIVE LAYER / A-LINE SILHOUETTE & SNAPS AROUND LEGS / WINNER OF THE GERMAN DESIGN AWARDS 2019
The Re-Cover Merino Vest by Senscommon
We heart this unisex Re-Cover Mering Vest by Senscommon. Dress it up or down. Wear it with a white shirt or under the All-Commute Overcoat as a second layer. An all-season versatile merino vest to keep you in the right temperature - in cold and in heat.
The Denim Workwear Jacket by Oftt
You can combine this slightly oversized jacket with most outfits. It's getting softer the more you wear it. The founder of Oftt, Ashley Marc Hovelle, believes in quality and longevity of our garments.
THE DENIM WORKWEAR JACKET IS MADE OF 100% ORGANIC DENIM TWILL / GROWN NATURALLY WITH RAINWATER / SAVING UO TO 90% WATER, WHICH EQUALS 6000 LITRES - ENOUGH FOR ONE PERSON TO DRINK OVER TWO YEARS.
The Starstyling Classic Collection
Most of you know that we love colours, and we believe in basics that are colours and include patterns. A Starstyling pullover or t-shirt doesn't only highlight your outfit, but you'll definitely brighten up the mood of your surrounding too.
Balls Sweater, Grey
Points T-Shirt, Natural
Say Hej to Filip Rahim Hansson
Filip Rahim Hansson is a Swedish artist based in Malmö. He works with paintings and sculptures through mixed media techniques in order to challenge the limited structures of society. Through colours and a naivistic way of expression. Filip's artwork surprises in the streets of Malmö, his customized t-shirts and hats gives anyone a happy day.
Connecting colourful, unexpected art with humour is very Waldraud-like. That's why we asked Filip to collaborate with us and together we are now launching this Art Print Edition of 6 A2 Prints.
Artist Filip Rahim Hansson behind his window paintings. Photo: AJ
Waldraud - who are you?
Filip Rahim Hansson - I am a survivor, which I think is an important quality if you want to survive as an artist. On my path, I have chosen to take liberties that suit my personality instead of adapting to everyone else's expectations. Even though you sometimes dream of being able to have a regular job, I know that I would have felt so bad about it. I still know that no road is straight - That's simply how I am.
Artwork in the streets of Malmö by Filip Rahim Hansson
Waldraud - What inspires you?
Filip Rahim Hansson - I am inspired by the insight into the opportunities and conditions I actually have. The struggle to survive or move forward in life. Dedication to big goals and sticking to them is something that I think is a nice part life.
Waldraud - Your biggest source of inspiration?
Filip Rahim Hansson - My water polo coach Berne is my biggest source of inspiration, with his steady drive and commitment, giving everyone a chance to be involved and despite adversity ensures that things happen both in the local club but also on a national level.
Meditation has also helped throughout my adult hood starting out during my early teens. Since a few years back, I have been meditating regularly according to a classical Buddhist technique (vipassana) and I have to say that a big part of my analysis of the world around me is based on the attitude that everything is perishable.
Painting or creation is usually not what I'm talking about but everything around it. My creation becomes a reflection of everything that passes and takes a turn through myself. Often completely without any meaning for the moment but everything has a connection - but how important is that? Anyhow, very often a connection appears during meditations and binds it together as a whole. Sometimes it starts the other way around what I want to describe or share. There are no definite or preconceived rules about either life itself or my creation.
Sculptures by Filip Rahim Hansson / Photo Jessica Rankell
Waldraud - What is important to you?
Filip Rahim Hansson - The most important thing for me is to feel the joy of the freedom to do what I feel for. To be able to create something and go back one step and be able to shake your head and smile at it with the thought of “what is this”. That feeling of joy and lightness is very important to me, something that I want or hope to be able to share with others through my creation. I think the day I stop feeling it, I also stop making art.
Meet the Founder Behind Senscommon
Senscommon produces lifestyle clothing and accessories that fit seamlessly into urban life. The Dutch label blends function with the haute-couture design expertise of founder Laura Silinska. After studying fashion design in Paris, she worked for Alexis Mabille and Viktor&Rolf. Laura designs in 3D, draping around the body or a specific lifestyle need.
Who are you?
Laura, founder and designer of Senscommon.
What is your passion?
I'm a material nerd, passionate by science behind fibres, materials and the ideas of utility in uniform dressing.
What is the aim of your brand?
My preoccupation is to build a timeless range of clothing that caters to well-being which is why I get easily carried away in researching social behaviour trends, technology and innovation in general, always looking out for science that can improve the products I design.
What about sustainability?
Sustainability and innovation go hand in hand in our fabric selection process, further building our reputation in cutting-edge use of smart materials. We use fabrics not for their aesthetic value but for their performance attributes. In our process, we constantly rely on new technologies as well as sourcing manufacturers know-how to optimise existing techniques to customer needs. Longevity of our products is not an option but a characteristic integrated through the use of smart materials featuring self-purifying qualities, utilitarian durability or displaying a low-maintenance profile.
At Senscommon, garment recycling is taken into account from the design phase. Since clothes made of fibre blends, fabric mix or having garment applications (print, embroidery) make quality care and recycling extremely difficult to nearly impossible, we try to use only strong enough to stand alone mono-fibres and mono-materials. Recycling can go a long way in sustainability, though we went even further by striving towards 100% usage of biodegradable fibres, like merino wool or Tencel™, to name a few.
What do you love the most about your job?
The research and ideation phase is what I love the most about what I do. And I cannot be happier when customers reveal that the clothes I designed are the most intuitive and smart garment they have ever owned...
Vasili Lights - How to Assemble the Jellyfish Lantern
Vasili Lights' lampshades are papercraft designs, which are fun and easy to assemble at home. Each lamp is delivered as a flat-pack with handy instructions, so you can make each lamp in no time. Inspired by the Nordic seaside and the oceans’ many bioluminescent creatures, Amsterdam-based design studio co-founded by Vasili Popov and Lidiya Koloyarskaya create paper craft lampshades in the shape of aquatic animals.
In cooperation with Rankellfoto, photographer Jessica Rankell tried her luck to assemble the Jellyfish Lantern by Vasili Lights. While doing this, she shot some beautiful images of the assembly process. It looks like Jessica did a pretty good job putting together the lampshade. Her insight about the assembly process "...take breaks, refill your coffee cup and enjoy the moment. Practice patience while creating a beautiful lampshade..."
The Jellyfish Lantern consists of 13 pre-cut perforated templates made of strong and durable paper, along with step-by-step instructions. In order to make the assembly process straightforward and pleasant, the edges and flaps are numbered.
Glue together the edges and flaps with a UHU All Purpose Adhesive or a regular Wood Glue (PVA-based).
Jessica and her Jelly Fish Lantern "It gives me a cosy light, a stunning interior detail but also a mindful break."
The Jellyfish DIY lampshade is just one big highlight for any room or space. The lampshade will fit around an existing ceiling light bulb (LED only). Cord set and bulb are not included.
Photography: Jessica Rankell
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New Brand - Pop Music Wisdom
The best advice quotes from pop songs on beautifully designed and printed on posters. This is an original and unique gift for music fans and design lovers that will definately put a smile on your face. Now availble on our webshop.
The School of Life Offer - 3 for 2
Use the following discount code at checkout: TSOL-CHOOSE3GET1. The offer is valid until Friday, June 10.
The Happy Maker
This guy is making our life way easier during the C-19 period. When we spontaneously brought him from Switzerland to Sweden, we didn't really know what a second dog would add to our current life...but now we know. We hope that you are surrounded by these kind of happy makers too. Stay healthy!
Photo: Jessica Rankell
Good News - Waldraud Webshop Reopens
Dear all, when we closed our physical store in Zurich, we learnt from our customers that they didn’t only pay a visit to our store to buy products. They came to Waldraud for inspiration and to take a break from their everyday life – like a hideaway from the real world. So in these challenging times, we have some great news for you: we are reopening our webshop.
We want it to be a place for inspiration and joy and also offer our support to our community of brands. Browse through our new arrivals and maybe get some of them delivered to your castle. We will continuously expand our selection with sustainable (and working-from-home-ready) wow factor.
Take care, wash your hands and stay healthy,
Photo: Jessica Rankell